Web Commerce Technology Handbook - Softcover

Minoli, Daniel

Softcover

ISBN 10: 0070429782 ISBN 13: 9780070429789

Publisher: McGraw-Hill Education, 1997

Synopsis

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

About this title

From the Publisher:

Obtain the know-how to market, sell, and transact online
Internet commerce is growing at an astonishing pace, and as transactions become more secure, buying goods on the Internet will one day become as common as a visit to the local shopping mall. For businesses eager to tap into this vast marketplace, books on marketing and advertising on the Internet can be found in virtually any bookstore, but technical guidance has been hard to come by - until now.

The WEB COMMERCE TECHNOLOGY HANDBOOK is the hands-on, technical guide to online buying and selling, providing corporate planners and network administrators with all the vital information they need to open and operate successful cyberstores. It's the one-stop guide to:

· Advantages and disadvantages of available platforms
· Networking, client and server hardware/software technology
· Details on the latest technical developments and future directions
· Hard-to-find information on Internet payment systems
· Key marketing opportunities-and how to profit from them
· Tips and techniques for ensuring secure transactions
· Technical limitations of electronic commerce

The audience for this book includes corporate planners, developers, regulators, legislators, policymakers, cyberpreneurs, students, and universities. The WEB COMMERCE TECHNOLOGY HANDBOOK supplies everything needed to know to take a company online and do business now.

Synopsis:

This guide shows corporate network administrators how to plan, implement, and maintain an Internet commerce centre, bringing together in one volume the information needed in order todesign, build and ensure effective performance of the systems supporting the commercial application. All applications of electronic commerce are covered, with advice on the four revenue models already in use and the object-oriented programming principles necessary for Internet commerce. TCP/IP, PPP and other communication access technologies are covered, as is Internet security. Daniel Minoli is the author of "Video Dialtone Technology".

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 1997
• ISBN 10: 0070429782
• ISBN 13: 9780070429789
• Binding: Paperback
• Number of pages: 621