Explains how to structure a marketing campaign for a healthcare organization, and develop common advertising and communications vehicles such as newsletters, brochures, press releases, print ads and broadcast commercials. The author also addresses purchasing outside services, commercial printing and paper stocks, and using technology to improve the
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Book Description Mcgraw-Hill (Tx), 1998. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0070412367