Healthcare Advertising & Marketing: A Practical Approach (The HFMA healthcare financial management series) - Softcover

Meade, Pat

9780070412361: Healthcare Advertising & Marketing: A Practical Approach (The HFMA healthcare financial management series)
Softcover
ISBN 10: 0070412367 ISBN 13: 9780070412361
Publisher: McGraw-Hill Inc.,US, 1999
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Explains how to structure a marketing campaign for a healthcare organization, and develop common advertising and communications vehicles such as newsletters, brochures, press releases, print ads and broadcast commercials. The author also addresses purchasing outside services, commercial printing and paper stocks, and using technology to improve the

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  • PublisherMcGraw-Hill Inc.,US
  • Publication date1999
  • ISBN 10 0070412367
  • ISBN 13 9780070412361
  • BindingPaperback
  • Number of pages225

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Meade, Pat
Published by Mcgraw-Hill (Tx), U.S.A. (1999)
ISBN 10: 0070412367 ISBN 13: 9780070412361
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Book Description Soft cover. Condition: Near Fine. Cover shows slight shelf wear. Book is clean with no marks or page folds. Bookseller Inventory BS/BS31891214. Seller Inventory # 003189

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