Punk Marketing: Get Off Your Ass and Join the Revolution - Hardcover

Richard Laermer; Mark Simmons

Hardcover

ISBN 10: 0061151106 ISBN 13: 9780061151101

Publisher: Collins, 2008

Synopsis

Based on a premise that customers widely influence the economy using such tools as iPods and BlackBerries, a guide for marketing enthusiasts invites creative readers to overthrow outdated marketing methods while taking advantage of how today's customers directly interact with brands. 30,000 first printing.

About this title

Review:

"A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium."--Manage Smarter Magazine

Expertly explains why, in today's day and age, "marketing must be both brave and intelligent to succeed."--Website Magazine

"This should be required reading for all marketing and advertising people who still think that the world hasn't changed much"--Technorati

"Cutting edge marketing strategies.... Outrageous book format."--History in the Making

Expertly explains why, in today s day and age, marketing must be both brave and intelligent to succeed. --Website Magazine"

This should be required reading for all marketing and advertising people who still think that the world hasn t changed much --Technorati"

A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium. --Manage Smarter Magazine"

Cutting edge marketing strategies.... Outrageous book format. --History in the Making"

Synopsis:

This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a discipline in much need of an overhaul.Founded upon a completely revised set of assumptions about how customers interact with brands, it is more than just theoretical analysis; it is a set of usable tools for the modern marketing revolutionary: Ti-Vo; I-Tunes; and, Blogging the news. They're putting the consumer in charge. And we ain't seen nothing yet. Consumers are running the economy from their hand-held I-Pods, BlackBerries, mouse clicks, and remote controls. There's no new and improved pitch anymore - just dead and buried, and what's important to me and my space. Advertisers, marketers, and publicity professionals have lost their most effective tools, and they no longer have a fraction of the influence they once had over buying habits.Punk Marketing is the first shot-soon to be heard round the world - of the marketing uprising that businesses want and need.

Authors, Richard Laermer and Mark Simmons, are more innovative than their 40 combined years of experience would suggest, and in this book they return effectiveness, creativity, and relevance to marketing. In quick chapters that include fresh case studies, spot-on graphics, tasty sidebars, and proven ideas from the best new campaigns, "Punk Marketing" is the manifesto for America's creative workforce. Not a narrative, not a 'theory' braced with familiar case studies from the everyday names of American business - the book offers its hard-tested experience and bracing ideas in spreads and sidebars that can be absorbed quickly, put into battle, and recaptured when the next marketing emergency breaks.

About this edition

• Publisher: Collins
• Publication date: 2008
• ISBN 10: 0061151106
• ISBN 13: 9780061151101
• Binding: Hardcover
• Number of pages: 256