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"This is the best textbook I have reviewed in recent years. It is written concisely, yet clearly, is on target, and generally covers important issues and trends relating to public relations."―John M. Butler, University of Northern Iowa
"Looking through the text, I can't think of any topics that the authors overlooked. This book is chock-full of graphic support, examples, lists, factoids, case studies, etc. Everything seems fresh and current, which is vital with today's Gen X students and for the topic of public relations."―Linda Hon, University of Florida
Using real-life case studies, Public Relations, Sixth Edition, helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Comprehensive and up-to-date, this best-seller emphasizes ethics, international public relations, and the latest on technology's growing impact on the field. With the addition of new co-author Glen Cameron, this renowned author team thoroughly prepares students to practice public relations effectively and ethically in today's global economy.
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Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_387860537
Book Description Condition: Gut. XXVI, 645 S. Umschlag leicht berieben. Papierbedingt leicht gebräunt. - What Is Public Relations? -- Types of Public Relations Work -- History of Public Relations: The Evolving Functions -- Public Relations -- Departments and Firms -- The Individual in Public Relations -- Ethics -- Research -- Planning and Action -- Communication -- Evaluation -- Public Opinion and Persuasion -- Reaching the Audience -- Public Relations and the Law -- Corporations -- Public Affairs and Government -- International Public Relations -- Membership Organizations -- Social and Cultural Agencies -- Education -- Entertainment and Sports -- Public Relations and New Technologies -- Written Tactics -- Spoken Tactics -- Visual Tactics. ISBN 0060401761 Sprache: Englisch Gewicht in Gramm: 550 Originalhardcover mit Schutzumschlag. Seller Inventory # 1120771