Marketing in Perspective - Softcover
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
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- PublisherHarperCollins Publishers Ltd
- Publication date1982
- ISBN 10 0046582355
- ISBN 13 9780046582357
- BindingPaperback
- Number of pages256
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Marketing in Perspective
Published by
HarperCollins Publishers Ltd
(1982)
ISBN 10: 0046582355
ISBN 13: 9780046582357
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Softcover
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Book Description Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Books ship from the US and Ireland. Seller Inventory # KTM0004449
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Marketing in Perspective
Published by
HarperCollins Publishers Ltd
(1982)
ISBN 10: 0046582355
ISBN 13: 9780046582357
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Softcover
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Book Description Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Seller Inventory # KTM0004449
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Marketing in Perspective
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Allen & Unwin, USA
(1982)
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ISBN 13: 9780046582357
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Book Description Medium Trade Paperback. Condition: Very Good. Medium Trade Paperback. *** PUBLISHING DETAILS: Allen & Unwin, USA, 1982. *** CONDITION: This book is in very good condition. *** Quantity Available: 1. Category: Business, Finance & Marketing; Text Books; ISBN: 0046582355. ISBN/EAN: 9780046582357. Inventory No: 08030159. The photo of this book is of the actual book for sale. Seller Inventory # 08030159
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Marketing in perspective
Published by
Allen & Unwin
(1982)
ISBN 10: 0046582355
ISBN 13: 9780046582357
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-0046582355-3
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