Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
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Book Description Book Condition: New. Scarce older publication; appears mostly untouched and unread, shows very slight signs of prolonged shelf-life, likely out of print. Gift Quality Book in Excellent Condition. Recent publication with perhaps minor shelf-wear. Else, a very decent copy. Bookseller Inventory # 36S9KG001NHM
Book Description Free Press, 1986. Hardcover. Book Condition: New. Bookseller Inventory # DADAX002907990X
Book Description Free Press, 1986. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_002907990X
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 002907990XBNA
Book Description Free Press, 1986. Hardcover. Book Condition: New. book. Bookseller Inventory # 002907990X
Book Description Free Press, 1986. Hardcover. Book Condition: New. Bookseller Inventory # P11002907990X