Marketing Practices and Principles - Hardcover
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1994
- ISBN 10 0026356015
- ISBN 13 9780026356015
- BindingHardcover
- Edition number5
- Number of pages588
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Marketing : Practices and Principles, 5th
Published by
Glencoe/McGraw-Hill, New York, NY
(1995)
ISBN 10: 0026356015
ISBN 13: 9780026356015
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Book Description Hardcover. Condition: New. 5th Edition. New book. Quantity Available: 1. ISBN: 0026356015. ISBN/EAN: 9780026356015. Pictures of this item not already displayed here available upon request. Inventory No: ABE413456304. Seller Inventory # ABE413456304
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