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“I DO NOT BELIEVE THAT ANY AMOUNT OF MARKET RESEARCH COULD HAVE TOLD US THAT THE SONY WALKMAN WOULD BE SUCCESSFUL”
AKIO MORITA
Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman.
In compelling detail, his autobiography charts the growth of his deliberately innovative company, from the initial attempts to make a tape recorder (Morita cut yards and yards of paper tape and painted its surface with paintbrushes used for calligraphy) to the phenomenal sales of the Sony Walkman.
Known around the world for his exceptional vision and intuitive ability, Akio Morita is one of the top businessmen of our time. This book shows why.
“Compulsively readable”
OBSERVER
“Packed with shrewd advice on the philosophy of management”
DAILY MAIL
Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman. Known around the world for his exceptional vision and intuitive ability, Akio Morita is one of the top businessmen of our time.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001661259
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780006383420. Seller Inventory # 9938538
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780006383420. Seller Inventory # 9938539
Book Description Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 0.45. Seller Inventory # bk0006383424xvz189zvxacp