Gamesman, tactician, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his bestseller THE USE OF LATERAL THINKING in 1967 de Bono has brought about a revolution in the way we think, with creativity as the watchword. His radical ideas have been published in over fifty books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists.
In spite of his success de Bono is an enigma to the millions who have read his books and attended his seminars. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas, showing how they have been employed in businesses around the world.
Piers Dudgeon is a writer, editor and photographer. He worked for ten years as a publisher and then started his own company, publishing a number of bestsellers. He has also written nine works of non-fiction.