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Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.
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About the Author:
Mahul is an award-winning communicator, columnist and luxury commentator. For over a decade, he has held senior editorial positions with The Economic Times, India partner of New York Times and CNBC TV18. His debut film as a lead actor was screened at the 69th Cannes Film Festival. He is currently heading communications and branding in a Tata Group company.
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- PublisherSrishti Publishers & Distributors
- Publication date2017
- ISBN 10 9382665986
- ISBN 13 9789382665984
- BindingPaperback
- Number of pages144
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label. Seller Inventory # 9789382665984
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnDecoding Luxe explores various facets of luxury brands, takingna strategic, behavioural, historical, experiential, demographical,npsychological, dynamic, mechanical, and philosophical look atnwhat constitutes luxe or dazzle.nThis . Seller Inventory # 449898341
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