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Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. This book meets the practical needs of advertisers engaged in multi-national marketing. It seeks to provide lawyers and laypersons alike with orientation in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU) the EU itself Switzerland Norway the Member States of the North American Free Trade Area (Canada, Mexico, and the United States) Each of the country chapters is written by an expert practitioner from that jurisdiction.
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- PublisherKluwer Law International
- Publication date1999
- ISBN 10 9041106464
- ISBN 13 9789041106469
- BindingHardcover
- Edition number2
- Number of pages668
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Advertising Law in EUrope and North America, Second Edition
Published by
Kluwer Law International
(1999)
ISBN 10: 9041106464
ISBN 13: 9789041106469
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Hardcover
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_315736957
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Advertising Law in Europe and North America
Published by
Kluwer Law International
(1999)
ISBN 10: 9041106464
ISBN 13: 9789041106469
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Hardcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9789041106469. Seller Inventory # 8579335
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Advertising Law in EUrope and North America, Second Edition
Published by
Kluwer Law International
(1999)
ISBN 10: 9041106464
ISBN 13: 9789041106469
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Hardcover
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Book Description Hardcover. Condition: Good. 9041106464 Good; Hardcover; 2nd Edition; 1999, Kluwer Law Publishing; Covers still glossy, but with "bumped" edge-corners and one repaired edge-ding; Unblemished textblock edges; Pages clean & unmarked; Good binding with straight spine; Aqua covers with title in black lettering; 668 pages; "Advertising Law in EUrope and North America," by James R. Maxeiner & Peter Schotthfer. Seller Inventory # SKU-P0202702024
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Advertising Law in EUrope and North America, Second Edition
Published by
Kluwer Law International
(1999)
ISBN 10: 9041106464
ISBN 13: 9789041106469
Used
Hardcover
Quantity: 1
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Book Description Hardcover. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-9041106464-6
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