Eat & Go: Branding & Design Identity for Takeaways & Restaurants - Hardcover

Wang Sahoqiang

Hardcover

ISBN 10: 8415967292 ISBN 13: 9788415967293

Publisher: Promopress, 2014

Synopsis

Along with providing appealing and cutting-edge graphic design, convenience and practicality, they must also create packaging that is suited to the distinctive features of the food it will contain. This book showcases the latest graphic design innovations for restaurants takeout services.

About this title

Review:

Interior design for restaurants is one thing, branding for food companies is another, and creating compelling packaging for to-go food is a whole other beast. Calling upon the basic human survival instinct to hunt for our food, art director Danil Snitko of branding agency Punk You Brands introduces the book, Eat & Go: Branding and Design for Takeaways & Restaurants, by outlining all the additional challenges faced by designers cooking up takeout food packaging. --Perrin Drumm, MOLD February 2015

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is the founder of Sandu Publishing, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.Danil Snitko is art director and co-founder of the PUNK YOU BRANDS branding agency, located in Barnaul, Siberia, Russia. He holds a Master of Law degree, but has chosen design and advertising as profession. He does different stuff in his agency - setting up creative processes, improving team skills, taking part in some education activities. He is producer and co-founder of FAKESTIVAL - the International Festival of Advertising and Design Concepts.

About this edition

• Publisher: Promopress
• Publication date: 2014
• ISBN 10: 8415967292
• ISBN 13: 9788415967293
• Binding: Hardcover
• Number of pages: 240
• Editor: Wang Sahoqiang