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Tourism Marketing (revised edition Contemporary Tourism planning tutorial)(Chinese Edition) - Softcover
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- PublisherHefei University of Pub. Date :2008-12-01 version 2
- Publication date2000
- ISBN 10 7810932926
- ISBN 13 9787810932929
- BindingPaperback
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Tourism Marketing (revised edition Contemporary Tourism planning tutorial)(Chinese Edition)
Published by
Hefei University of Pub. Date :2008-12-01 version 2
(2008)
ISBN 10: 7810932926
ISBN 13: 9787810932929
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paperback
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Book Description paperback. Condition: New. Language:Chinese.Pages Number: 261 Publisher: Hefei University of Pub. Date :2008-12-01 version 2. Contents: Introduction Section I Chapter marketing marketing theory II production of the historical background and a pioneer in marketing school The core concept of marketing Section IV Chapter tourism marketing concept market analysis Section II outlines the tourism market environment. the macro-micro environment analysis environmental analysis Section III the opportunity - Risk Analysis Chapte. Seller Inventory # LK0289
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