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Paperback. Pub Date :2004-11 Publisher: Xinhua publishing basic information Title: Mass Communication Research Methods List Price: 46 yuan Author: Anders Hansen waiting Bin Cui Baoguo. gold and Chief youngster Philippine translated Press: Xinhua published Publication Date: 2004-11-1ISBN: 9.787.501.168.330 words: Page :2004-11-01 Edition: Binding: Folio: Product ID: Edit the purpose of the the recommended executive summary of this book is to introduce the study of media and mass communication process. The book discusses the specific propagation process research in three main areas - media organizations and program production. the content of the media. the use of the media and the audience - the use of research methods. The last part of the book is the collection methods of the raw data of SPSS data analysis methods and the dissemination of research and resources. The book int...
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Book Description paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2004-11-01 Pages: 2004 Publisher: Xinhua published basic information book title: Mass Communication Research Methods List Price: 46 yuan Author: Anders Hansen waiting Cui Baoguo. gold and chief Bin. Tong Fei translated Press : Xinhua Publishing Publication Date: 2004-11 1ISBN: 9787501168330 Words: Page :2004-11-01 Edition: Binding: Folio: identification of goods: Editor's Summary This book aims to introduce the research media and mass communication process mainly method. The book discusses the specific propagation process research in three main areas - media organizations and program production. the content of the media. the use of the media and the audience - the use of research methods. The last part of the book is the collection methods of the raw data of SPSS data analysis methods and the dissemination of research and resources. The book introduces each chapter. a research method. Departure from the general law of sociological research methods. the development process of the research method. the range of applications. application steps and so do a detailed description of the use of computer statistics system SPSS detailed explanation. Rich illustrations. informative. easy-to-digest. applicable to a wide range of applications and strong. The Britannica Each chapter first single from the point of view of the historical development and theoretical level. and then discussed in detail the actual application and operating methods. the system is clear. clear thinking. The practical application of the research method is the focus of discussion throughout the book the whole story. The book is not only a more comprehensive Communication Institute used a variety of methods. and focus more on the applicable principles of each method and its internal analysis in a broader perspective. stressed should analyze specific issues. and flexible integrated use of a variety of methods to study the same problem. Communication research methods of sociological research methods. but the book feature is firmly rooted in the characteristics and development of communication studies. all methods introduced and illustrative tightly around Communication Features. Thank the directory racemosa translator sequence of the first chapter of the Mass Communication Research Methods: Introduction Chapter II Mass Communication Research: Chapter participant observation: the fifth chapter of the Policy and archival research. news production made the right questions analysis of Chapter VI of the visual image analysis: Narratology Chapter VII of the visual image analysis: image analysis of the eighth chapter of the type of analysis: static and dynamic image of Chapter Media Research: Survey Research Chapter audience research: focus group discussions with 10 of the Act the chapter data in computer-aided processing and analysis Appendix: Mass Communication Research information and resources to the Author Ralph Nige Lin. Ralph Nige Lin. a bachelor's degree in Politics and Sociology at the University of Kent. UK has been. after Levin Manchester University. obtained a doctorate in social sciences. Is currently a senior lecturer of the University of Leicester public dissemination of the Centre for Research. Political science honor of the University of Sussex. United Kingdom in 1979. Seymour Cottle. Seymour Cottle bachelor's degree. master's degree in social sciences from the University of Birmingham in 1982; 1986 plus Fuwei Wales University Education Graduate Diploma; 1990 Mass Communication Research Centre of the University of Leicester. Mass Communication PhD. Anders Hansen. at the University of Leicester. a Bachelor of Arts degree. and after his Ph.D. at the University of Copenhagen. and is now the University of Leicester in the mass communication research center lecturer. Chris guide Boulder. and now Mass Communication Research Center. University of Leiceste. Seller Inventory # FM072310