Practical Public Relations tutorial (Twenty-first Century Higher quality planning materials)(Chinese Edition)

 
9787310035182: Practical Public Relations tutorial (Twenty-first Century Higher quality planning materials)(Chinese Edition)
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Paperback. Pub Date: 2010 08 Pages: 221 in Publisher: Nankai University Press. 21st Century the higher vocational boutique planning materials: A Practical Public Relations Course is a need teaching law and teaching reform based on the Personnel Training by higher vocational teaching experience professors. experts and common development. writing. The book includes an overview of public relations. public relations work object. organization and personnel of public relations. public relations work program. coordination of public relations. public relations activity patterns. media. public relations. organizational identification system. advertising and PR planning. public relations special events. public relations crisis management. The higher vocational boutique planning materials of the 21st century: A Practical Public Relations Tutorial financial applications. skill and fun i...

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ZHANG HONG LIANG YE ZHONG HUA
ISBN 10: 7310035186 ISBN 13: 9787310035182
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liu xing
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Book Description paperback. Condition: New. Paperback. Pub Date: 2010 08 Pages: 221 in Publisher: Nankai University Press. 21st Century the higher vocational boutique planning materials: A Practical Public Relations Course is a need teaching law and teaching reform based on the Personnel Training by higher vocational teaching experience professors. experts and common development. writing. The book includes an overview of public relations. public relations work object. organization and personnel of public relations. public relations wor. Seller Inventory # CC027963

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2.

ZHANG HONG LIANG // YE ZHONG HUA
ISBN 10: 7310035186 ISBN 13: 9787310035182
New paperback Quantity Available: 10
Seller:
liu xing
(JiangSu, JS, China)

Book Description paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 221 Publisher: Nankai University Pub. Date :2010-08-01 version 1. Practical Public Relations Guide under the Higher Vocational Training teaching law and teaching reform needs. from the Gaozhigaozhuan has extensive teaching experience. Professor experts to develop. write. The book includes an overview of public relations. public relations work object. organization and public relations personnel. public relations programs. public relations coordination. public relations model. media. public relations. organizational identification systems. public relations and advertising planning. public relations. special events. Public relations crisis management. Practical Public Relations Guide financial applications. skills and interest in one. not only as a vocational college for teaching and training materials. but also for industries manager. publicist. public relations and social self-lovers various types of public relations training materials. Written by ZHANG Hong-liang. Ye Zhonghua editor. Contents: Chapter Public Relations Public Relations Overview Section II Analysis of the concept and basic functions of public relations. public relations and principles of Section III Chapter emergence and development of public relations work object classification of the second section of public major public relations section of the psychological analysis of Section III Chapter III of the public in public relations public relations. organization and personnel of the Organization Section II Chapter public relations officer public relations program Section II Public Relations Public Relations Survey planned public relations program to implement Section IV Chapter V Public Relations Public Relations coordinated assessment of Section II outlines the internal coordination of public relations public relations public relations. coordination of external co-ordination Section VI the first public relations campaign mode section of the strategic public relations activity pattern type II tactical public relations campaign mode Chapter VII of the media. public relations. public relations communication Section II outlines the principles of public relations and media communication factors affecting the dissemination of results in section III of Chapter VIII of the organization Identification System Section II the concept of behavior recognition system identification system visual recognition system Chapter III of advertising and PR plan outlined in Section II of advertising public relations advertising and PR types and stylistic features of the third quarter of advertising and PR planning principles of thinking public relations and processes Chapter special events section II show press conference sponsorship Chapter III public relations crisis management public relations crisis Section II outlines the basic principles of public relations and crisis management procedures for the first three networks CrisisFour Satisfaction guaranteed,or money back. Seller Inventory # LK1912

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