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Prescription drug marketing practices (Author: Liu Lanru editor) (Price: 45.00) (Publisher: People's Medical Publishing House) (ISBN 9787117139359)(Chinese Edition) - Softcover
Paperback. Pub Date :2011-02-01 Pages: 622 Publisher: People's Health Publishing House title: prescription drug marketing and Practice List Price: 45.00 yuan Author: Liu Lanru editor of Press: People's Medical Publishing Date :2011-2- 1ISBN: 9787117139359 Words: 499.000 yds: 622 Edition: 1 Binding: Paperback: 32 open Editor's executive summary \ \ n Liu Lanru editor of prescription drug marketing practices means exploring the new era under the new prescription drug marketing mode suited to China. Analysis of the impact of prescription drug marketing factors. from the three aspects of the policy. the environment. the behavior described. Pharmaceutical companies can take advantage of these factors of analysis. adjustment and innovative marketing strategies. Detailed exposition of prescription drug marketing mode and marketing strategies. and introduces the pharmaceutical compa...
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- PublisherPeople's Health Publishing House
- Publication date2000
- ISBN 10 7117139358
- ISBN 13 9787117139359
- BindingPaperback
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Prescription drug marketing and Practice of People's Health Publishing House is brand new. genuine(Chinese Edition)
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ISBN 10: 7117139358
ISBN 13: 9787117139359
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Book Description paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2011-02 Publisher: People's Medical Publishing House ISBN number: 9787117139359 Author: Liu Lanru Press: People's Health Publishing House Specifications: 32 a 622 Uncoated Publication Date :2011-2 Category: Books Medical Pharmacy The content Profile prescription drug marketing practices means: Liu Lanru edited in exploring the new era under the new prescription drug marketing mode suited to China. Analysis of the impact of prescription drug marketing factors. from the three aspects of the policy. the environment. the behavior described. Pharmaceutical companies can take advantage of these factors of analysis. adjustment and innovative marketing strategies. Detailed exposition of prescription drug marketing mode and marketing strategies. and introduces the pharmaceutical companies prescription drug marketing new concept to pharmaceutical companies in prescription drug marketing competition winning. continue to strengthen marketing management and innovation heights Recipe of the marketing level. go specialized pharmaceutical marketing road. Catalog: Chapter prescription drug marketing Introduction Section I of prescription drugs and non-prescription drugs. prescription drugs. nonprescription drugs definition and characteristics of prescription drugs and non-prescription drugs the conversion section II prescription drug's properties and the marketing of concern about point one. prescription drugs the legal property of two. prescription drugs natural attributes. prescription drugs social attributes Section III prescription drug market. the prescription drug market constitutes two prescription drug market composed of special elements of three. the prescription drug market classification of four. prescription drug market characteristics of five. at home and abroad prescription drug market status quo in section IV of the prescription drug market MarketingFour Satisfaction guaranteed,or money back. Seller Inventory # FJ068894
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