Fair Design - Hardcover

Sibylle Kramer

Hardcover

ISBN 10: 3938780622 ISBN 13: 9783938780626

Publisher: Verlagshaus Braun, 2008

Synopsis

At trade fairs, companies use their stands to compete for attention of the visitors - their aim is to present a perfect combination of corporate identity and corporate design. Architects of this temporary type of architecture face the challenge of creating a miniature version of the company under very special conditions: limited space and very often limited resources. The employed means today go further than architectural eye catcher, but also include elements that appeal to all senses, such as digital installations. Endless creative solutions of architecture, light and sound element blend together to create a spectacular fair presence in a way that leaves a lasting impression among visitors. Richly illustrated with photographs as well as architectural plans and drawings, this volume presents the latest international exhibitions stands from all over the world. Format: 23,5 sm x 30 sm.

About this title

Synopsis:

At trade fairs, companies compete for attention of the visitors; ideally corporate identity and corporate design needs to be linked together. The build-up of an enterprise in miniature, which always consists of dealing with limited space and budget, is a true challenge for any designer of temporary architecture. It is imperative to merge the architectural with the communicative elements and thereby not only create a stage for a spectacular performance, but also a framework to present the fair team in a way that leaves the visitor with an enduring impression. Therefore architectural eye-catcher are used as well as mediums which activate all senses. The volume presents around 70 chosen projects of the last fair years all around the world.

About this edition

• Publisher: Verlagshaus Braun
• Publication date: 2008
• ISBN 10: 3938780622
• ISBN 13: 9783938780626
• Binding: Hardcover
• Edition number: 1
• Number of pages: 272