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Book Description Taschenbuch. Condition: Neu. Neuware - Aktuelle Markenkommunikation avanciert zunehmend zu real-digitalen Narrativen. Dabei spielt der Trend um das Storytelling eine groà e Rolle, aber auch die Art der Kommunikation in Zeiten der kompletten Digitalisierung. Und gerade auf Messen zeichnet sich immer noch das persà nliche Gespräch als wesentlicher Bestandteil eines jeden Auftritts aus.Mit dieser Ausgabe des Messedesign Jahrbuchs präsentieren die Autorinnen einige gelungene Beispiele transmedialen Storytellings und legen dabei nicht nur besonderen Wert auf den gekonnten Einsatz der verwendeten Kommunikationsmittel, sondern vor allem auf die hervorragende Gestaltung des Gesamtauftritts, der sowohl zum kommunikativen und damit informativen Mehrwert für die Aussteller als auch zum emotionalen Erlebnis für die Besucher werden kann. Seller Inventory # 9783899862713
Book Description Kartoniert / Broschiert. Condition: New. A standard reference work in the Trade Fair Design world, which appreciates the intricacies of trade fair design, and explores how a well-thought-out design can develop emotional connections with the customers.Aktuelle Markenkommunikation avanciert zune. Seller Inventory # 150147077
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CW-9783899862713
Book Description Paperback. Condition: New. Seller Inventory # 6666-NBN-9783899862713
Book Description Condition: new. Seller Inventory # 3c7edae0d57c6310b368dc01e68bda35
Book Description Condition: New. Seller Inventory # 29465085-n
Book Description Condition: New. In English. Seller Inventory # ria9783899862713_new
Book Description Paperback. Condition: new. Paperback. Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. AUTHORS: The editors Sabine Marinescu and Janina Poesch are driven by a common goal: to dominate creative spaces in the foreseeable future. Since 2008, they have been working tirelessly to build up a platform for scenography. Besides editing a printed magazine and enthusiastically running their blog, they develop and come up with ideas for events or publish books. SELLING POINTS: . A standard reference work in the Trade Fair Design World . Appreciates the intricacies of Trade Fair Design, and explores how a well-thought-out design can develop emotional connections with the customer Text in English and German. 525 colour images A standard reference work in the Trade Fair Design world, which appreciates the intricacies of trade fair design, and explores how a well-thought-out design can develop emotional connections with the customers. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9783899862713
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CW-9783899862713
Book Description Paperback. Condition: Brand New. bilingual edition. 323 pages. German language. 12.00x9.00x1.00 inches. In Stock. Seller Inventory # __3899862716