CrEATe: Eating Design and Future Food - Hardcover

Gestalten; Martin Raymond; Chris Sanderson; Future Laboratory

Hardcover

ISBN 10: 3899552318 ISBN 13: 9783899552317

Publisher: Die Gestalten Verlag, 2008

Synopsis

Food is not just a hot topic in design and cutting edge creativity today, but also an enormous industry with changing standards and perceptions. crEATe. investigates recent trends and visual developments within food, design, hospitality and packaging design. Based upon research by trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory, this sourcebook documents and illustrates manifold examples and concepts that are the driving forces in contemporary food, both influencing and inspiring today s visionary chefs, designers, and consumers. Six extensive chapters shed new light on the central topics and various approaches relevant in contemporary food with incisive texts including profiles of visionary creatives accompanied by visuals. The book starts by examining the treacherous landscape of food politics with environmental and production concerns in Food Activists . It then explores the return of Wholehearted home-style cooking, the sophisticated choices of nutritional Smart Food and Packaging confronts new challenges in delivering high impact aesthetic and brand experiences while being cost effective and sustainable. The concepts and interior design approaches of Food Spaces also encompass luxurious canteens, cooking laboratories and store designs. The various attitudes of people towards food are defined in Typologies . Finally, crEATe. further explores Future Solutions by illuminating emerging that will follow, illustrating how food will look in the future as well as how we will respond to it emotionally and aesthetically. Portrayed in striking ways, the multifaceted examples in this informative volume range from product design, industrial design and the interiors of restaurants and hotels to branding and consumerism. crEATe. surely indicates how food is gaining new meaning in our lives as well as in top-notch contemporary design.

About this title

From the Inside Flap:

Food is not just a hot topic in design and cutting edge creativity today, but also

an enormous industry with changing standards and perceptions. crEATe. investigates

recent trends and visual developments within food, design, hospitality and

packaging design. This sourcebook documents and illustrates manifold examples

and concepts that are the driving forces in contemporary food, both influencing

and inspiring today's visionary chefs, designers, and consumers.

Six extensive chapters shed new light on the central topics and various approaches

relevant in contemporary food with incisive texts including profile features of

visionary creatives accompanied by visuals. It starts by examining the treacherous

landscape of food politics with environmental and production concerns in

"Food Activists," The return of "Wholehearted" home-style cooking is addressed

as well as the sophisticated choices of nutritional "Smart Food," "Packaging" confronts

new challenges in delivering high impact aesthetic and brand experiences

while being cost effective and sustainable.

The concepts and interior design approaches of "Food Spaces" are also evolving

into luxurious canteens, cooking laboratories and store designs. The various

attitudes of how people are embracing food are defined in "Typologies," Finally,

crEATe. further explores "Future Solutions" by illuminating emerging trends that

will follow, illustrating how food will look as well as how we will respond to it emotionally

and aesthetically.

Based upon research by trend analysts Chris Sanderson and Martin Raymond from

the London firm The Future Laboratory, the multifaceted examples in thisinformative

volume are diverse. Portrayed in striking ways, they range from product design,

industrial design and the interiors of restaurants and hotels to branding and

consumerism. crEATe. surely indicates how food is gaining new meaning in our

lifestyle as well as in top-notch contemporary design.

About this edition

• Publisher: Die Gestalten Verlag
• Publication date: 2008
• ISBN 10: 3899552318
• ISBN 13: 9783899552317
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240
• Editor: Robert Klanten, Sven Ehmann