The Package Design Book 3: VA - Hardcover

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Hardcover

ISBN 10: 3836553821 ISBN 13: 9783836553827

Publisher: TASCHEN Gmbh, 2014

Synopsis

Crafty casing. The best in international package design. Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories-beverages, food, body, luxury, and other markets - and no fewer than 44 sub-categories. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.

About this title

Review:

"...a must-have for marketing and design professionals, as well as for anyone interested in the creative process of packaging."

About the Author:

Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation or marketing. Aside from prize-giving, Pentawards' mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public. Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

About this edition

• Publisher: TASCHEN Gmbh
• Publication date: 2014
• ISBN 10: 3836553821
• ISBN 13: 9783836553827
• Binding: Hardcover
• Number of pages: 416
• Editor: Julius Wiedemann