"synopsis" may belong to another edition of this title.
Shipping:
£ 3.21
Within U.S.A.
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_3721204956
Book Description Condition: new. Seller Inventory # newMercantile_3721204956
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9783721204957
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard3721204956
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon3721204956
Book Description Hardcover. Condition: New. Seller Inventory # 6666-HCE-9783721204957
Book Description Condition: new. Seller Inventory # 2a34eb139aba0df6bfcf2cd4abd448ff
Book Description Hardcover. Condition: new. Hardcover. Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character and emotion are the most essential tools in the designer's repertoire. The basic principles of typographic design transform the utilitarian quality of words, lines, paragraphs and columns into an aesthetic form that conveys both the intellectual meaning and emotional feeling of the message. Through the relationship between the elements and space, and their rhythm and composition, design not only objectively conveys information but also gives subjective cues for the interpretation of its contents.As a visual form of language, typography is perceived as a whole before its individual parts are read. The surface characteristics of the design - the topology - create the first impression and derive from the form, size, position, and color of the typographic elements. Captured in a series of transparent diagrams, they reveal a new design dimension and animate the designer to further develop the original conceptual idea. This process provides the designer with a tool for refining, altering, adjusting, deconstructing and reassembling the individual levels to create a finely detailed, cohesive typographic composition. Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783721204957
Book Description Condition: New. In. Seller Inventory # ria9783721204957_new
Book Description Condition: New. Seller Inventory # 3541862-n