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Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool (BestMasters) - Softcover

 
9783658088217: Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool (BestMasters)
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This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.

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About the Author:
Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.

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  • PublisherSpringer Gabler
  • Publication date2015
  • ISBN 10 3658088214
  • ISBN 13 9783658088217
  • BindingPaperback
  • Number of pages135

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