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Financial Communication in Small and Medium-Sized Enterprises: Patents in Financial Communication (Business, Economics, and Law) - Softcover
To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.
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About the Author:
While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises.
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- PublisherSpringer Gabler
- Publication date2014
- ISBN 10 3658074868
- ISBN 13 9783658074869
- BindingPaperback
- Number of pages116
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Financial Communication in Small and Medium-Sized Enterprises
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication. 120 pp. Englisch. Seller Inventory # 9783658074869
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Financial Communication in Small and Medium-Sized Enterprises : Patents in Financial Communication
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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication. Seller Inventory # 9783658074869
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Financial Communication in Small and Medium-Sized Enterprises
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Publication in the field of economic sciencesTo ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed in this context, capital markets are becoming increasingly important. Alexander . Seller Inventory # 5123656
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