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Customer Relationship Management - Delivered!: Change Management as a Key Success Factor for the Implementation of CRM Strategy, Processes and Software - Softcover
- ISBN 10 363920347X
- ISBN 13 9783639203479
- BindingPaperback
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Customer Relationship Management - Delivered!
Published by
VDM Verlag Dr. Müller
(2013)
ISBN 10: 363920347X
ISBN 13: 9783639203479
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the past decade the marketing focus in business has changed from a product centered to a clearly customer centered perspective. The solution to this new paradigm for a number of companies, is the implementation of CRM strategy and processes in their sales and marketing department. Nevertheless, approximately two thirds of these investments do not live up to expectations. And one of the major reasons for CRM failure is the missing support through change management strategies during the implementation period. This book is intended to present a practical approach to link these two current issues in business development. Examined is the leverage effect of change management on the implementation of a Customer Relationship Management (CRM) strategy and software, based on a case study of a global company. It can be used as a supporting guideline for companies, students, advisers, consultants and software implementers. 164 pp. Englisch. Seller Inventory # 9783639203479
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Customer Relationship Management - Delivered!
Published by
VDM Verlag Dr. Müller
(2009)
ISBN 10: 363920347X
ISBN 13: 9783639203479
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Imme UlrikeUlrike Imme was born in Germany, studied International Business Information Technology and worked in Strategic Marketing for a large German company in Europe and South America, prior to completing her MBA in Australasia. Seller Inventory # 4966783
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Customer Relationship Management - Delivered! : Change Management as a Key Success Factor for the Implementation of CRM Strategy, Processes and Software
Published by
VDM Verlag Dr. Müller
(2013)
ISBN 10: 363920347X
ISBN 13: 9783639203479
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Over the past decade the marketing focus in business has changed from a product centered to a clearly customer centered perspective. The solution to this new paradigm for a number of companies, is the implementation of CRM strategy and processes in their sales and marketing department. Nevertheless, approximately two thirds of these investments do not live up to expectations. And one of the major reasons for CRM failure is the missing support through change management strategies during the implementation period. This book is intended to present a practical approach to link these two current issues in business development. Examined is the leverage effect of change management on the implementation of a Customer Relationship Management (CRM) strategy and software, based on a case study of a global company. It can be used as a supporting guideline for companies, students, advisers, consultants and software implementers. Seller Inventory # 9783639203479
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