Items related to Virtual Marketing: New rules and challenges in the...
The book emphasizes the fact that while deep-seated and time-honored business laws are always valid, survival and success in the virtual commercial environment requires to take some distance from the established, customary patterns of management thought and behavior. Proactive managerial attitude is essential considering the exceptional nature of the technologies, actors and environmental conditions defining online commerce. The book explains the essentials of the online marketing and challenges the traditional marketing management approach based on the Marketing Mix 4P framework as basis of E-Marketing. Proposes an alternative approach based on the 4S Web Marketing Mix concept combining Strategic, Operational, Organizational and Technological elements as basis for a successful online strategy. Addresses the issue of online strategy identifying the strategic approaches of successful online organizations. Finally the book identifies the operational principles of the online marketing namely the elements of the customer online experiences and presents empirical findings as to their importance
"synopsis" may belong to another edition of this title.
About the Author:
Born in Athens, studied Economics and received his PhD on E- Marketing at the University of Twente(NL) After a corporate career of ten years he worked 10 years as senior lecturer Marketing and since 2001 works as Assistant Professor E-Commerce at the University of Twente(NL). Research interests: Online Strategy,E-Marketing,Social Media.
"About this title" may belong to another edition of this title.
- PublisherVDM Verlag
- Publication date2009
- ISBN 10 3639172248
- ISBN 13 9783639172249
- BindingPaperback
- Number of pages172
Buy New
Learn more about this copy
£ 60.15
Shipping:
£ 19.75
From Germany to U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Virtual Marketing
Published by
VDM Verlag Dr. Müller
(2009)
ISBN 10: 3639172248
ISBN 13: 9783639172249
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book emphasizes the fact that while deep-seated and time-honored business laws are always valid, survival and success in the virtual commercial environment requires to take some distance from the established, customary patterns of management thought and behavior. Proactive managerial attitude is essential considering the exceptional nature of the technologies, actors and environmental conditions defining online commerce.The book explains the essentials of the online marketing and challenges the traditional marketing management approach based on the Marketing Mix 4P framework as basis of E-Marketing. Proposes an alternative approach based on the 4S Web Marketing Mix concept combining Strategic, Operational, Organizational and Technological elements as basis for a successful online strategy. Addresses the issue of online strategy identifying the strategic approaches of successful online organizations. Finally the book identifies the operational principles of the online marketing namely the elements of the customer online experiences and presents empirical findings as to their importance 176 pp. Englisch. Seller Inventory # 9783639172249
Buy New
£ 60.15
Convert currency
Seller Image
Virtual Marketing
Published by
VDM Verlag Dr. Müller
(2009)
ISBN 10: 3639172248
ISBN 13: 9783639172249
New
Kartoniert / Broschiert
Quantity: > 20
Seller:
Rating
Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Constantinides EfthymiosBorn in Athens, studied Economics and received his PhD on E-nMarketing at the University of Twente(NL)nAfter a corporate career of ten years he worked 10 years as nsenior lecturer Marketing and since 2001 work. Seller Inventory # 4963964
Buy New
£ 46.62
Convert currency
Seller Image
Virtual Marketing : New rules and challenges in the networked marketplace
Published by
VDM Verlag Dr. Müller
(2009)
ISBN 10: 3639172248
ISBN 13: 9783639172249
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book emphasizes the fact that while deep-seated and time-honored business laws are always valid, survival and success in the virtual commercial environment requires to take some distance from the established, customary patterns of management thought and behavior. Proactive managerial attitude is essential considering the exceptional nature of the technologies, actors and environmental conditions defining online commerce.The book explains the essentials of the online marketing and challenges the traditional marketing management approach based on the Marketing Mix 4P framework as basis of E-Marketing. Proposes an alternative approach based on the 4S Web Marketing Mix concept combining Strategic, Operational, Organizational and Technological elements as basis for a successful online strategy. Addresses the issue of online strategy identifying the strategic approaches of successful online organizations. Finally the book identifies the operational principles of the online marketing namely the elements of the customer online experiences and presents empirical findings as to their importance. Seller Inventory # 9783639172249
Buy New
£ 60.87
Convert currency
Stock Image
Virtual Marketing: New rules and challenges in the networked marketplace
Print on Demand
Seller:
Rating
Book Description Paperback. Condition: Brand New. This item is printed on demand. Seller Inventory # zk3639172248
Buy New
£ 97.44
Convert currency