Items related to Corporate Architecture (Architecture in Focus)
From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. During the 1990s, the concept became firmly established as a basic component of a corporate identity. Architecture and design are used to control the interior and exterior image of company headquarters and office buildings, production sites and store interiors. Corporate Architecture includes both individual projects ranging from high rises to trade fair booths, as well as companywide design schemes such as that of the Apple stores around the world. The vitalizing and expressive power of architecture as a business card made of stone intends to reflect the self-image of a company and a brands identity with the aim of expressing the corporate philosophy through architectural symbolism and constructional cultural qualities. Repre-senting very different approaches, the examples from around the world gathered in this book present the whole scope of this extensive topic.
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- PublisherBraun
- Publication date2014
- ISBN 10 3037681683
- ISBN 13 9783037681688
- BindingHardcover
- Edition number1
- Number of pages256
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Corporate Architecture (Hardcover)
Published by
Braun Publishing AG, Salenstein
(2014)
ISBN 10: 3037681683
ISBN 13: 9783037681688
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Book Description Hardcover. Condition: new. Hardcover. From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. During the 1990s, the concept became firmly established as a basic component of a corporate identity. Architecture and design are used to control the interior and exterior image of company headquarters and office buildings, production sites and store interiors. Corporate Architecture includes both individual projects ranging from high rises to trade fair booths, as well as companywide design schemes such as that of the Apple stores around the world. The vitalizing and expressive power of architecture as a 'business card made of stone' intends to reflect the self-image of a company and a brand's identity with the aim of expressing the corporate philosophy through architectural symbolism and constructional cultural qualities. Repre-senting very different approaches, the examples from around the world gathered in this book present the whole scope of this extensive topic. From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. This book includes both individual projects ranging from high rises to trade fair booths, as well as companywide design schemes such as that of the Apple stores around the world. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9783037681688
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