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Malls & Department Stores: (Architecture in Focus): 2 - Hardcover

Van Uffelen, Chris

 
9783037681541: Malls & Department Stores: (Architecture in Focus): 2
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ISBN 10: 3037681543 ISBN 13: 9783037681541
Publisher: Braun, 2013
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  • PublisherBraun
  • Publication date2013
  • ISBN 10 3037681543
  • ISBN 13 9783037681541
  • BindingHardcover
  • Number of pages424
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Book Description Hardcover. Condition: New. At the beginning of the 20th century, the department store developed from the markets and arcades, from which the shopping mall evolved in the post-war period. The operators of department stores and shopping centers are coming under increasing pressure from the competition of the continuously growing internet trade. By the same token, there is an increasing tendency for the internet trade to become involved with real shops. The challenge is now to optimize the quality of the customer s stay. This is accomplished by the interspersing of the offer by cultural institutions, a variety of dining opportunities and exciting leisure activities. The time spent in a department store or a shopping center must be conceived as an experience, separate from the consumption of goods, which engages all the senses. Which is where architectural quality as well as a targeted design can play an increasingly important role. Seller Inventory # 147860

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Book Description Buch. Condition: Neu. Neuware - Betreiber von Kaufhäusern und Einkaufszentren stehen im Zeitalter des Multi-Channel-Commerce vor gewaltigen Herausforderungen, die gleichzeitig aber auch neue Chancen bieten. Einserseits ist der stationäre Handel der starken Konkurrenz des ständig anwachsenden Internet-Handels ausgesetzt. Gleichzeitig ist aber auch die Tendenz zu beobachten, dass Internetunternehmen vermehrt mit eigenen Geschäften und Verkaufsstellen aktiv werden.Die Zielsetzung für ein erfolgreiches Konzept besteht darin, die Aufenthaltsqualität zu optimieren. Dieses geschieht durch die Diversifizierung des Angebotes durch kulturelle Institutionen, die gastronomische Viefalt und interessante Freizeiteinrichtungen. Die Zeit, die in einem Kaufhaus oder einem Einkaufszentrum verbracht wird, muss zu einem Ereignis werden, welches mehr beinhaltet als den Warenkonsum, sondern Genuss mit allen Sinnen bedeutet. In diesem Zusammenhnang kommt der architektonischen Qualität sowie dem gezielten Einsatz von Design eine zunehmend wichtige Bedeutung zu. Seller Inventory # 9783037681541

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Book Description Gebunden. Condition: New. Shopping Paradises of TodayBetreiber von Kaufhaeusern und Einkaufszentren stehen im Zeitalter des Multi-Channel-Commerce vor gewaltigen Herausforderungen, die gleichzeitig aber auch neue Chancen bieten. Einserseits ist der stationaere Handel der starken K. Seller Inventory # 4320885

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