The Fundamentals of Graphic Design

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9782940373826: The Fundamentals of Graphic Design
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The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future.

The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

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Review:

'Exciting visual examples! Easy reading - clear definitions.' - Ejenobo Oke, Manchester College, USA.

'I believe that it is the most comprehensive look at graphic design as a discipline that I have encountered.' - Andrew Hawryshkewich, Simon Fraser University, Canada.

'Fantastic - great information presented in an accessible way.' - Neil Leonard, Arts University College at Bournemouth, UK.

'Great introduction for level 4 BA Graphic students. Clear layout, easily accessible.'- John Blackman, Cambridge School of Visual and Performing Arts, UK.

'Really great content to teach what the graphic design field encompasses for the beginning student.'- Nicole Stager, Lebanon Valley College, USA.

'Great book about design fundamentals. I highly recommend it to any beginning to experienced designer.'- --Chuck Cell Davis, Shawnsee State University, USA.

Synopsis:

"The Fundamentals of Graphic Design" offers a unique overview of a challenging and dynamic profession, covering a wide range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design, including social responsibility, its role in art and its future. "The Fundamentals of Graphic Design" is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

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Ambrose, Gavin, Harris, Paul
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