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Picture Perfect: Fusions of Illustration and Design - Softcover

 
9782880467548: Picture Perfect: Fusions of Illustration and Design
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Illustration changed so much in the last decade of the 20th century that some maintain it shouldn't even be called illustration any more. In such a rich and fast-changing environment, Picture Perfect takes stock of the many forms in which illustration now appears, asks how the practice and the profession need to be reassessed, and presents the work of outstanding practitioners across the globe who speak the many visual languages that push illustration's boundaries. For those in the thick of the creative meltdown, for art directors looking to commission the bravest and most insightful work, and for anyone with a keen interest in contemporary visual culture, Picture Perfect is the much-needed marker for 21st-century illustration.

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Synopsis:
With global brands like Nike, Adidas and Virgin Cola using illustration in their campaign designs, creatives who can incorporate original illustration in their work have the potential for great commercial success. Experimental illustration equips the professional designer with the tools, both traditional and high-tech to do this. This title tracks how illustration as personal work can evolve into a fully-fledged commercial concern, identifying the different themes and contexts of the work featured. New technologies and techniques are changing the face of the craft and the book deals with the processes by which the professional designer can turn them to advantage. A diverse selection of illustration is showcased, with detailed process notes - from self-generated and independent projects, editorial, advertising campaigns and large-scale projects. Interviews with top international talent and commissioning editors offer further insight into how to succeed in this area.
About the Author:
Ian Noble is Course Director of the MA in Typo/Graphic studies in London College of Printing's School of Graphic Design.

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  • PublisherRotovision
  • Publication date2003
  • ISBN 10 2880467543
  • ISBN 13 9782880467548
  • BindingPaperback
  • Number of pages160

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ISBN 10: 2880467543 ISBN 13: 9782880467548
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Book Description Paperback. Condition: Very Good. This title tracks how illustration as personal work can evolve into a fully-fledged commercial concern, identifying the different themes and contexts of the work featured. New technologies and techniques are changing the face of the craft and the book deals with the processes by which the professional designer can turn them to advantage. A diverse selection of illustration is showcased, with detailed process notes - from self-generated and independent projects, editorial, advertising campaigns and large-scale projects. Interviews with top international talent and commissioning editors offer further insight into how to succeed in this area. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005706588

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