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La publicité est dans le film: Placement de produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéos... - Softcover

Lehu, Jean-Marc

 
9782708136434: La publicité est dans le film: Placement de produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéos...
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ISBN 10: 2708136437 ISBN 13: 9782708136434
Publisher: Eyrolles, 2006
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La publicité est dans le film : Placement de produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo

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  • PublisherEyrolles
  • Publication date2006
  • ISBN 10 2708136437
  • ISBN 13 9782708136434
  • BindingPaperback
  • Number of pages320

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