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The User's Journey: Storymapping Products That People Love

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9781933820316: The User's Journey: Storymapping Products That People Love
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Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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Send your customers on a hero s journey and turn their pain points into the climax of the story. --Karen McGrane, Author, Going Responsive

If you re working through customer journeys, experience mapping, and other ways to coalesce your team around your product s story, The User's Journey offers a fun, interactive way to build that narrative collaboratively to get great results. --Jeff Gothelf, Author, Lean UX

The User's Journey teaches you step-by-step how to incorporate the art of storytelling into your product experience. --Hiten Shah, Co-founder of Crazy Egg, KISSmetrics, and Quick Sprout

About the Author:

For over 15 years, Donna Lichaw has helped businesses such as Atlantic Records, Citi, Bloomberg, Seamless, Apartment Therapy, and WNYC to create, launch, and innovate digital products, campaigns, and services. Emphasizing a unique mix of strategic storytelling, design, and development, she drives teams to think big and get measurable results by starting small. In addition to running her product strategy and consulting practice and building and training design and product teams, she is on the adjunct faculty at Parsons The New School for Design in New York City.

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