Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators

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9781925939569: Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators
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Mike Warner is an independent artist, curator and the go-to person when it comes to playlist strategies on music streaming services. This book teaches artists at any level how to grow their audience on streaming services through profile enhancement, data analysis, automation and creating value as a curator. In this book Mike sets the record straight what playlists really can do for artists' careers. You will learn how to customize your artist profiles on popular streaming services; build a playlist and grow it's following; pitch to independent curators; grow your network; release music catered to playlists. The book also has numerous helpful tips and tricks to show you along the way.

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About the Author:

California-based Mike Warner is rapidly emerging as the new face - and voice - of the streaming music world. Mike's multifaceted role as a freelance Streaming A&R has allowed him to develop and execute strategic streaming campaigns for a wide variety of artists and labels. Between advising clients on analytics and insights as part of the Chartmetric team, to spear-heading third party play listing strategies for artists, Mike's mission is simple: to help the music industry find it's feet on this new terrain. As an industry leader, Mike has shared his insights and experiences across every platform imaginable, from guest starring on Rick Barker's (Taylor Swift former manager) podcast, to appearing live on CNBC, being handpicked as a panelist for the Las Vegas Music Summit (2018-2019), and hosting a keynote and workshop at the Electronic Music Conference in Sydney, Australia. Between publishing an e-book, hosting a podcast, and consulting numerous artists, labels and managers, Mike Warner has earned himself as reputation as the "Tim Ferriss of Streaming," Opting to lead by example, Mike's personal playlists count over 180,000 active followers. "well curated playlists are one of the most powerful tools artists can have in the streaming era" Mike explains. "I've built my playlists as a way to show artists just what is possible, without a budget or large social media following" As an independent artist himself, Mike understands the obstacles and challenges facing artists today better than anyone. Insightful, approachable and always available, it's no surprise that the phrase 'Ask Mike' has rapidly worked itself into the music industry's vernacular. "I'm just here to help all artists" Mike says, with a sly grin "on and off the charts".

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