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Colouring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they use colour, how central is colour to their brand image, and what can their experience teach us? It is a provocative and absorbing analysis.
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- PublisherCYPI Press
- Publication date2013
- ISBN 10 1908175338
- ISBN 13 9781908175335
- BindingHardcover
- Number of pages208
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Coloring Your Brand
Published by
Gingko Press Inc.
(2014)
ISBN 10: 1908175338
ISBN 13: 9781908175335
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Hardcover
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