Review:
'Market shifts create winners and losers; and companies must innovate to survive... The question 'does it pay to be green?' becomes nonsensical. It is the same as asking 'does it pay to innovate?' The answer depends on who does it, when they do it and how they do it. As this book explains, to answer these questions, the business executive must put aside 'green' considerations and concentrate on business fundamentals... This is not an issue of 'corporate social responsibility'. This is an issue of market economics and business strategy... It is just becoming the way we do business. That is the overriding message of this book.' --Andrew J. Hoffman, Holcim (US) Professor of Sustainable Enterprise, University of Michigan, Ann Arbor, Michigan
We are in the midst of a tectonic shift: The industrial corporate model of the 19th century is dying and being replaced by the sustainable enterprise model of the 21st century. In this new world of declining resources, radical transparency, and increasing expectations, corporate social responsibility will no longer be enough. In this book, Laszlo and Zhexembayeva show clearly that the defining characteristic of the successful 21st century corporation will be its ability to embed sustainability in every fiber of its being. And even more importantly, embedded sustainability will hold the key to future profit and value creation. --Stuart L. Hart, S. C. Johnson Chair in Sustainable Global Enterprise, Cornell University and author of Capitalism at the Crossroad
In this elegantly written book, authors Chris Laszlo and Nadya Zhexembayeva make a very compelling case for what is effectively not only a new business model and new business paradigm, but indeed a business imperative. Three dominant external driving forces prevail: declining resources, radical transparency, and increasing expectations. While recognizing what are in many ways stark and quite alarming realities such as the depletion of fisheries the great novelty and value of the book is the beacon the authors provide in showing business leaders how strategically embedded sustainability will be a source of profits as well as value for all stakeholders. --Jean-Pierre Lehmann, Professor of International Political Economy, IMD (Switzerland); Founding Director, The Evian Group
About the Author:
Chris Laszlo is the author of Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good (Greenleaf Publishing and Stanford University Press, 2008) and The Sustainable Company: How to Create Lasting Value through Social and Environmental Performance (Island Press, 2003). He is an Associate Professor at Case Western Reserve University's Weatherhead School of Management, where he is the Faculty Research Director at the Fowler Center for Sustainable Value. Chris is also the co-founder and Managing Partner of Sustainable Value Partners, LLC, an advisory services firm specialized in sustainability for business advantage. Nadya Zhexembayeva is the Coca-Cola Chair of Sustainable Development at IEDC-Bled School of Management, the European business school based in Slovenia, where she teaches leadership, organizational design, and sustainability strategy. Nadya currently serves as Vice-President of Challenge:Future , a global youth think-tank. She is a member of the Advisory Board of the Fowler Center for Sustainable Value at the Weatherhead School of Case Western Reserve University in Cleveland, Ohio. Nadya is also an Associate Partner of Sustainable Value Partners, LLC.
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