E -Profits by Peter S Cohan - The 12 Steps To Creating A State Of The Art E-Commerce Strategy For Any Size Business (Nightingale Conant)

Cohan, Peter S.

ISBN 10: 1905953690 ISBN 13: 9781905953691

Publisher: Nightingale Conant, 2001

Synopsis

What are the pros and cons of getting involved in e-commerce? How can I ride out the ups and downs of on-line business and establish myself or my organization as a leader in the industry? How can I spot a sound investment in this on-line craze? In "E-Profits: The 12 Steps to Creating a State-of-the-Art E-Commerce Strategy for Any Size Business", business technology expert Peter S. Cohan maintains that the Internet, while unique in its' aspect, is not much different from other industries. There are certain rules and guidelines to follow, and if those rules and guidelines are followed, a successful organization will emerge from the pack as an industry leader. In "E-Profits", Peter gives you those rules and guidelines. He breaks down the complexity of the Internet market by answering two basic questions: Who makes money in e-commerce? And how do they do it? All the research has been done for you! Using tried and true economic research and analysis, Peter examines specific Internet business segments and identifies the underlying dynamics of each. He compares the strategies and practices that distinguish each segment from its peers. He cuts through the hyperbole surrounding e-commerce to make economic sense of the Web and provides listeners with a thorough understanding of today's industry. Peter gives you examples from sound, successful companies that are industry leaders so that you can adapt their strategies to your business. Most importantly, Peter will separate myth from reality regarding the future of e-commerce. If you are an investor, Peter will introduce you to a unique framework to evaluate potential Internet investments. You'll be introduced to rules of Web investing and tips for venture capitalists. If you are currently running an Internet business, Peter will introduce you to the Pyramid of Web Business Models to help you evaluate where your business is at, where it's headed and what your strategic options are for success. These strategies will also help no

About this edition

• Publisher: Nightingale Conant
• Publication date: 2001
• ISBN 10: 1905953690
• ISBN 13: 9781905953691
• Binding: Audio CD