Augustus, First Roman Emperor: Power, Propaganda and the Politics of Surviv: Power and Propaganda in Augustan Rome (Bristol Phoenix Press Greece and Rome Live)

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9781904675143: Augustus, First Roman Emperor: Power, Propaganda and the Politics of Surviv: Power and Propaganda in Augustan Rome (Bristol Phoenix Press Greece and Rome Live)
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Rome's first emperor, Augustus, the adopted son of Julius Caesar, has probably had the most lasting effect on history of all rulers of the classical world. This book focuses on his rise to power and on the ways in which he then maintained authority throughout his reign. It is often assumed that the close relationship between power and presentation, popularly known as 'spin', is a modern phenomenon. Augustus, however, emerges as consummate master of the political process, using propaganda to fashion his own historical legacy. Clark examines the importance of his chief political advisor Maecenas, the patron of Horace and Virgil; and of his military commander Agrippa. He also considers the contrasting fates of the main poets of Augustus' reign, Virgil and Ovid, and the public monuments that - as much as poetry - served to shape his reputation.

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This book focuses on Augustus's rise to power and on the ways in which he then maintained authority throughout his reign.

Synopsis:

This book focuses on Augustus's rise to power and on the ways in which he then maintained authority throughout his reign. It is often assumed that the close relationship between power and presentation, popularly known as 'spin', is a modern phenomenon. Augustus, however, emerges as consummate master of the political process, using propaganda to fashion his own historical legacy. Matthew Clark examines the importance of his chief political advisor Maecenas, the patron of Horace and Virgil; and of his military commander Agrippa. It also studies the contrasting fates of the main poets of Augustus' reign, Virgil and Ovid. Augustus claimed that he 'found Rome brick and left her marble': public monuments, as much as poetry, served to shape his reputation and these too are discussed and illustrated.

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9781904675433: Augustus, First Roman Emperor: Power, Propaganda and the Politics of Surviv: Power and Propaganda in Augustan Rome (Bristol Phoenix Press Greece and Rome Live)

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ISBN 10:  1904675433 ISBN 13:  9781904675433
Publisher: Liverpool University Press, 2010
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Matthew D.H. Clark
Published by Liverpool University Press, United Kingdom (2011)
ISBN 10: 190467514X ISBN 13: 9781904675143
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Book Description Liverpool University Press, United Kingdom, 2011. Paperback. Condition: New. New. Language: English. Brand new Book. Rome's first emperor, Augustus, the adopted son of Julius Caesar, has probably had the most lasting effect on history of all rulers of the classical world. This book focuses on his rise to power and on the ways in which he then maintained authority throughout his reign. It is often assumed that the close relationship between power and presentation, popularly known as 'spin', is a modern phenomenon. Augustus, however, emerges as consummate master of the political process, using propaganda to fashion his own historical legacy. Clark examines the importance of his chief political advisor Maecenas, the patron of Horace and Virgil; and of his military commander Agrippa. He also considers the contrasting fates of the main poets of Augustus' reign, Virgil and Ovid, and the public monuments that - as much as poetry -- served to shape his reputation. Seller Inventory # TNP9781904675143

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