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Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
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About the Author:
Mark Uncles is Professor of Marketing at the University of New South Wales in Sydney and co-editor of the Australasian Marketing Journal
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- PublisherEconomist Books
- Publication date2003
- ISBN 10 1861971788
- ISBN 13 9781861971784
- BindingHardcover
- Number of pages400
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781861971784
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Dictionary of Business
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ISBN 10: 1861971788
ISBN 13: 9781861971784
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Dictionary of Business
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Dictionary of Business
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ISBN 13: 9781861971784
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Dictionary of Business
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ISBN 13: 9781861971784
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Dictionary of Business
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Economist Books
(2003)
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ISBN 13: 9781861971784
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