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The Psychology of Advertising (Vol 44) (History of Psychology) - Hardcover

Scott, Walter Dill

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9781855066946: The Psychology of Advertising (Vol 44) (History of Psychology)
Hardcover
ISBN 10: 1855066947 ISBN 13: 9781855066946
Publisher: Thoemmes Continuum, 1998
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A pioneering contribution to applied psychology. More than any other, this work served to make the business community aware of the power of psychological conceptions in the design of effective advertising.

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