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The 5 Forces of Change: A Blueprint for Leading Successful Change

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9781852526054: The 5 Forces of Change: A Blueprint for Leading Successful Change
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A practical and proven approach to successdul change management. The key to successful change is to get the support and commitment of staff throughout the process. This book shows managers how to achieve this - and what will happen if they don't. The author explains what motivates employees in times of change. Employees' needs must me met on five fronts: the provision of certainty; understanding of the purpose of the change; a feeling of control over their destiny; the replacement of old connections/relationships with new ones; and a commitment to the success of the change. Packed with examples and case studies, the book provides a practical blueprint for leading people through change - an invaluable tool for any manager responsible for planning or delivering change. Dr Anthony Greenfield is a management consultant with several years experience advising blue chip organisations such as Sainsburys, Marks and Spencer and Prudential Assurance. In 2003 he won a National Training Award for his work with Sainsburys. Over the past 5 years he has been responsible for training over 3000 line managers, board members and consultants.

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A master-class on the competencies required to achieve effective organisational change.
The book is a manual which will guide a project manager through any form of organisational change. The process is well-structured and clearly expressed. Brief examples drawn from the author's wide experience of differing organisations are introduced at every stage to clarify the importance of the subject matter. Each chapter concludes with a summary providing a useful aide-memoire and checklist.
A chapter on Preparing for Change easy-to-use survey outlines for assessing the capability of the organisation to adapt and the complexity of the proposed change project. These offer significant insight into where focus should be placed so that the anticipated benefits of change are realised.
Leading successful change is probably the most important and demanding competence in a manager's role. This work provides an outstanding guide to managers charged with securing organisational change in today's volatile business environment. Reviewed by Andrew May FCMI see managers.org.uk --Professional Manager Magazine, March 2009

Recommended Reading: A worthwhile read for any maanger or leader responsible for creating or implementing a change strategy. See emeraldinsight.com --The Strategic HR Review, October 2009

Greenfield writes in a very open style, so this book would be equally helpful to the business and non-business person. He is a great advocate of the case study as illustration, and uses a variety, from Jamie Oliver and the turkey twizzler, to his own experiences while working at Sainsbury's. The summary at the end of each of the chapter provides a useful reminder of key points, while clever use of tables and graphs helps clarify the trickier concepts. See personneltoday.com --Personnel Today Magazine, 19th February, 2009

Five of the Best Leading Business Books: (souce: Best-selling leading business books from amazon.co.uk): No.2: The Five Forces of Change: a blueprint for leading successful change Anthony Greenfield.
--Quality World magazine, 19th January, 2009

From the Back Cover:

"A great book. I enjoyed reading it and learnt a lot. Unlike other business books I read every page as I didn't want to miss anything. There is a lot we at PruHealth can learn from this." Shaun Matisonn, CEO PruHealth.

"Well presented and very readable. The concepts and frameworks used are relevant and helpful and I particularly like the way Dr Greenfield builds them up to into a diagnostic framework at the end of the book." Prof Colin Carnall, Associate Dean of Executive Programmes, Warwick Business School.

"A terrific book and everything it says resonates with my experience - there is nothing with which I disagree. I love the difficulty and adaptability questionnaires." Humphrey Claxton, former MD of BNFL Engineering Ltd.

"Many management books are either too esoteric or treat the reader as an idiot! However, this book is highly readable and extremely practical - what I liked most was learning from the successes and failures of other organisations." Tony Thwaites, Chairman, Eveden Group.

"Contains a potent mix of hard experience, academic research and penetrating analysis - it provides the key to unlocking organisational change." Peter Smith, Chairman of South Yorkshire Probationary Area.

"A great reference for any leader who wants to liberate people's capacity to transform organisational performance." Mark Ashton, Managing Partner, Resolve.

"There are excellent examples throughout - historic, modern, aspirational and realistic. The language is very user-friendly and I love the tools and techniques." Sharon Collier, Head of Human Development, Somerfield.

"This book has a real practical edge as well as well as shedding new light on the why people so often struggle with change." Andrew Stevens, Head of Talent Development, Northern Trust Bank.

"An essential reference and guide for any manager embarking on change." Nick Hall, Chief Executive, Angus & Ross Plc.

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