Review:
When I first came across this book, I was immediately sceptical with the UK still adjusting to the public smoking ban and a number of other books on smoking already on the market, I wasnt sure there was room for another. However, this book, aimed at practitioners and written by a Hypnotherapist who specialises in smoking cessation, quickly captured my attention. Starting with the basics of trance, the book covers every conceivable aspect of smoking cessation; from home visits to corporate seminars, satisfaction guarantees to self-hypnosis, marketing to marijuana, this book attempts to be the definitive practitioner manual on the subject. And a very good job it does too. The author s central message is that it is not enough to simply hypnotise a client and give them suggestions to become a non-smoker; rather, the hypnotherapist must also equip the client to deal with situations they might face in the future. In this quest, the author draws from a diverse spectrum of techniques - from Ericksonian Hypnotherapy, NLP, Stress Management and Cognitive Therapy to Yoga and the Hawaiian Kahuna. At times humorous, at times prescriptive, the book reflects the author s belief that success in Hypnotherapy depends on getting every detail right. By the end, there is no doubt as to the author s approach, and the checklist chapter allows the reader to emulate it exactly. I was left feeling as if I had actually spent time observing the author in practice. This book will appeal to a wide audience. Newly qualified practitioners will appreciate the detailed explanations and transcripts, which not only explain how a smoking cessation session should be structured, but also the reasons why. Practitioners who find comfort in scripts will find this book a real treasure trove of material. Experienced practitioners will enjoy dipping in from time to time to refresh their minds on the things that can make or break a session, and the opportunity to see another practitioner in action. Rob Woodgate, Editor, The Hypnotherapy Journal --Rob Woodgate, Editor, The Hypnotherapy Journal
I think this is a fantastic book, written in a frank, easy to read manner. It has been presented as an honest approach to help clients to stop smoking. David has correctly identified that success with clients largely depends on "getting it right at every stage in the session". His book is filled with valuable information, like tips on preparing for the session, word for word trance inductions, how to educate the client to gain control and several useful hypnotic techniques. The author has obviously devoted much time to research, and has even elicited strategies from NLP to ensure client success. In my clinical practice as a Hypnotherapist for over 35 years, I have realised that it is not only important to use such strategies and to get the details right, but also to know about marketing skills and techniques. The book gives valuable suggestions in building these skills, both for a "One to one practice" and also for the corporate market. His step by step guide includes funding, designing & preparing corporate seminars. I Would highly reference manual for the beginner and the seasoned therapist, as it contains valuable information for both to help their clients succeed with their sessions. Moreover the accompanying CD gives it the final touch making it a necessary and useful kit for every Hypnotherapist. Faridoon Hormasji Hypnotherapist, NCP, UKGHE, NRAH, NCH(Acc), MNRHP, UKCP Regd., ECP, ADHP(NC), DHP --Faridoon Hormasji Hypnotherapist, NCP, UKGHE, NRAH, NCH(Acc), MNRHP, UKCP Regd., ECP, ADHP(NC), DHP
David Botsford has produced a wonderfully honest and frank dissection of his approach to helping clients stop smoking that is as eclectic in its sources as it is in its appeal to hypnotherapists from all backgrounds. This book and its accompanying cd can be seen as a complete kit for those therapists and students of hypnotherapy wishing to expand upon their knowledge, understanding and skills when working with smoking cessation as David covers every aspect of his approach by offering sound advice ranging from the personal preparation of the therapist through to working in the corporate arena. This excellent book should be welcomed with open arms. Peter Mabbutt FBSCH, FBAMH, Director of Studies, London College of Clinical Hypnosis --Peter Mabbutt FBSCH, FBAMH, Director of Studies, London College of Clinical Hypnosis
About the Author:
David Botsford trained as a hypnotherapist in 1993. He has produced a series of Hypnosis CD sets and has been training hypnotherapists in smoking cessation and marketing since 2005.
"About this title" may belong to another edition of this title.