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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice (Aspects of Tourism): 66 - Softcover

 
9781845414924: Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice (Aspects of Tourism): 66
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Urban Destination Marketing in Contemporary Europe

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Review:
This is a book that challenges the received understanding of the relationships between marketing, cities and tourism. By looking at current practice through a gaze sharpened by critical theories, Heeley is offering a different view of this crucial nexus and to the ways in which cities can drive tourism development. --Alan Clarke, University of Pannonia, Hungary

As a scientist and industry expert John Heeley understands the need to address city managers, urban planners and tourism practitioners, but also students in the field of marketing and tourism. This well-written book is a great contribution especially to any master program in this field. Lecturers will appreciate the richness of examples and practical insights. --Mike Peters, Management Center Innsbruck, Austria
About the Author:
John Heeley runs his own business advising destination marketing organisations, universities and local government on the subject of urban destination marketing. He is also a visiting fellow at Sheffield Hallam University, where he teaches destination marketing and is developing associated industry links and research.

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