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"The Australian wine industry has virtually reinvented itself...it has proved a great ambassador for Australia." Brian Croser, winemaker. But how did it all happen? How did Australia achieve such phenomenal success in its wine business? Historian and wine writer, Nicholas Faith gives an in-depth account of the growth and international boom of Australia's wine industry and describes how these wines have risen to the point of becoming the world's number one wine choice. The story of wine in Australia is relatively untold, yet Australia is setting the pace for this product world-wide. This book examines the best elements in Australia's character - from willingness to innovate to a disregard for tradition to embracing exactly what the consumer demands, and charts the success and story of Australia's wine trade.
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"The Australian wine industry has virtually reinvented itself... it has proved a great ambassador for Australia." Brian Croser, winemaker.
Book Description:
* Australia in line to export more wine to the UK,US & Canada, and Germany than any other country,with sales to the wine producing countries vying to take over those of indigenous wines * In the mid-1980s Australia exported one million cases of wine, by 2002 this has risen to 35 million cases * The success of Australia's wine industry is recognized globally in all areas of business, and is seen as a marketing phenomenon * Discusses Australia's terroir, grape varieties, and winemaking decisions and dilemmas * Covers the small-scale artisan producers as well as the marketeers and considers the future of this booming industry *Written by one of the UK's best-known financial journalists and an authority in wine
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- PublisherMitchell Beazley
- Publication date2003
- ISBN 10 184000794X
- ISBN 13 9781840007947
- BindingPaperback
- Edition number1
- Number of pages272
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