Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising - Softcover

Holiday, Ryan

Softcover

ISBN 10: 1781254362 ISBN 13: 9781781254363

Publisher: Profile Books, 2014

Synopsis

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.

Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

About this title

Review:

Ryan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of.

(Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Workweek')

Book Description:

Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially

About this edition

• Publisher: Profile Books
• Publication date: 2014
• ISBN 10: 1781254362
• ISBN 13: 9781781254363
• Binding: Paperback
• Number of pages: 142