Rules for Revolutionaries: How Big Organizing Can Change Everything

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9781603587273: Rules for Revolutionaries: How Big Organizing Can Change Everything
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Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution

Rules for Revolutionaries is a bold challenge to thepolitical establishment and the rules that govern campaign strategy.

It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings in an effort to put Bernie Sanders s insurgent campaign over the top.

Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of Big Organizing that can be used to drive social change movements of any kind. And theytell the inside story of one of the most amazing grassroots political campaigns ever run.

Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations and points the way forward to a future where political revolution is truly possible.

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Review:

Bernie Sanders s presidential run was a spectacular wake-up call, revealing the huge number of Americans willing to fight for radical change. That includes a great many who didn t sign up for the political revolution this time around, which is good news: Our movements can learn how to go even bigger and broader. We can win but only if we continue to develop the kinds of tactics, tools, and vision laid out in this vitally important book, perhaps the first to explore how to organize at the true scale of the crises we face. -- --Naomi Klein, author of This Changes Everything and The Shock Doctrine

Here s a guide from the heart of Bernie s grassroots movement that mobilized hundreds of thousands of volunteers. Rules for Revolutionaries is a playbook for big organizing a melding of grassroots movement tactics with new technology. It s a must-read for anyone who wants to take back our economy from the moneyed interests. ---Robert B. Reich, author of Saving Capitalism

This must-read book lays down 22 rules designed to put power in the hands of people who want to make radical social change. Becky Bond and Zack Exley have walked the walk and they know what organizing looks like when you begin with a big, transformative demand and challenge the establishment. You win big when you ask big and whoever wins in November, we ll need to push for revolutionary change from Day One. Becky and Zack s book is a vital contribution to that project! --- --Katrina vanden Heuvel, editor and publisher, The Nation

About the Author:

Becky Bond served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign s national, volunteer-driven grassroots campaign. Prior to joining the Bernie Sanders campaign, Becky served as political director at CREDO where she was an innovator working at the intersection of organizing, politics, and technology for over a decade. Becky is a cofounder of CREDO SuperPAC, which was named by Mother Jones as one 2012 s Least Horrible Super-PACs for helping to defeat five sitting Tea Party Republican Congressmen. She lives in San Francisco, California, with the writer, designer, and book artist Emily McVarish. For more information about Becky, Rules for Revolutionaries, and a downloadable, open-source teaching tool to help you implement change in your community, visit www.bigorganizing.com.



Zack Exley served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign s national, volunteer-driven grassroots campaign. Zack was a union organizer before becoming MoveOn.org s first organizing director in its campaign to prevent the war in Iraq in 2003. As an early advisor to the Howard Dean campaign, he helped transfer MoveOn.org s early fundraising and organizing discoveries into presidential politics, and he then served as John Kerry s director of online fundraising and communications in the general election where his team raised more than $100 million online for the nominee. Subsequently, Zack worked as a consultant to global NGOs, campaigns, and companies, and served as Wikipedia s chief community officer and chief revenue officer. He lives in the Ozarks with his wife, Elizabeth, and daughter, Esther. For more information about Zack, Rules for Revolutionaries, and a downloadable, open-source teaching tool to help you implement change in your community, visit www.bigorganizing.com.

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