Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom - Softcover

Nick Cooney

Softcover

ISBN 10: 1590564286 ISBN 13: 9781590564288

Publisher: Lantern Books, 2013

Synopsis

Flip through a magazine, turn on the TV or browse around online and it quickly becomes clear: vegetarian eating is on the rise. But just who are vegetarians? How do they make the transition? And what really drives them to take the meat off their plates? Vegetarians differ from omnivores not just in their eating habits but, also, in their psychology, personalities, friendship choices, even their sex lives. Extensive studies from around the world show that they vote differently, take different jobs and have brains that fire differently. This research, also, provides insight into why people who consider themselves vegetarian may not really be vegetarian at all and why so many fall off the vegetarian wagon. Veganomics is a fascinating journey through the science on vegetarians and vegetarian eating, shedding new light on how and why people eat the way they do and what impact their dietary choices can have on the world around us. Be forewarned: after reading this book, you may never look at vegetarians the same way again!

About this title

About the Author:

Nick Cooney serves as director of education for Mercy For Animals, spearheading the organization's vegan advocacy efforts, including its online, television, and other national and international advertising campaigns. A graduate of Hofstra University, Nick is the author of Change Of Heart: What Psychology Can Teach Us About Spreading Social Change (Lantern, 2011) and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom (Lantern, 2014). He has lectured across the U.S. and Europe on effective animal advocacy, and his work for farmed animals has been featured by hundreds of media outlets, including Time magazine, The Wall Street Journal, and National Public Radio.

About this edition

• Publisher: Lantern Books
• Publication date: 2013
• ISBN 10: 1590564286
• ISBN 13: 9781590564288
• Binding: Paperback
• Number of pages: 210