Imaginization (AGENCY/DISTRIBUTED) - Softcover

Gareth Morgan

Softcover

ISBN 10: 1576750264 ISBN 13: 9781576750261

Publisher: Berrett-Koehler Publishers, 1997

Synopsis

Imaginization is a way of thinking and organizing. It is a key managerial skill that will help you understand and develop your own creative potential, and find innovative solutions to difficult problems. It answers the call for more creative forms of organization and management and shows how we can find new roles in a changing, uncertain world. Imaginization teaches by example, providing dozens of concrete illustrations and real-world case studies on how the approach can be put into practice. It shows how to develop new insights for your role as a manager, how to create more flexible and innovative forms of organization, and how to develop your own creative toolbox for meeting the challenges that lie ahead, and much more.

About this title

Synopsis:

This text details the process of "imaginization" (imagination and organization), a competence designed for leading and managing. It calls for more open, flexible, creative forms of organization and management to meet the challenges of a networked, electronic age.

About the Author:

Gareth Morgan is Distinguished Research Professor in the Schulich School of Business at York University in Toronto.

About this edition

• Publisher: Berrett-Koehler Publishers
• Publication date: 1997
• ISBN 10: 1576750264
• ISBN 13: 9781576750261
• Binding: Paperback
• Number of pages: 347