POWERLINES: Words That Sell Brands, Grip Fans, and Sometimes Change History (Bloomberg) - Hardcover

Steve Cone

Hardcover

ISBN 10: 1576603040 ISBN 13: 9781576603048

Publisher: Kogan Page, 2008

Synopsis

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.

Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.

Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

About this title

Review:

"An important primer. Steve Cone shows how picking the right words often makes the difference between success and failure."
Larry King
Host of Larry King Live

"Marketing guru Steve Cone rediscovers the lost art of great slogans, mottos, and taglines. The lesson? Be all that you can be. Shots can still be heard ′round the world. Things go better with inspired taglines. And that′s the way it is."
L. Gordon Crovitz
Former publisher, The Wall Street Journal

Book Description:

powerlines looks at some of the most memorable tag lines of recent years, and identifies the factors behind slogans that work. it explains how advertising slogans or tag lines can be made to stick in the minds of consumers and affect the way we learn, behave and purchase, and revealas the implications for those working in the political, retail and entertainment sectors.

About this edition

• Publisher: Kogan Page
• Publication date: 2008
• ISBN 10: 1576603040
• ISBN 13: 9781576603048
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288