MEATONOMICS is the first book to fully explore the murky economics underlying animal food production and its revelations are shocking. Like Freakonomics, it demonstrates how seemingly bizarre economic forces impact our everyday lives - how we're all subject to incentives no matter how counter-intuitive they may appear.
A persuasivemanifesto, MEATONOMICS proposes concrete changes in social and tax policy that will help consumers save money, lose weight, improve health and protect animals and the planet from abuse.
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