Touch Graphics: The Power of Tactile Design (Letterhead & Logo Design) - Hardcover

Street, Rita; Lewis, Ferdinand

Hardcover

ISBN 10: 1564967999 ISBN 13: 9781564967992

Publisher: Rockport Publishers Inc., 2001

Synopsis

Touch Graphics examines a wide array of innovative and often experimental graphic design pieces that have incorporated imaginative materials like fur, velvet, plastic, and metal to convey powerful messages and connect with audiences on a deeper level. Tactile designs feed our most neglected sense in a digital world that focuses aggressively on visual and audio stimulation and the authors celebrate and showcase the remarkable power they have to engender wonder, excitement, and a sense of ownership in today's consumers. An invaluable idea book and resource, this stimulating collection will inspire designers to open their minds-and their art-to include new forms and shapes, and insightful text will tell the reader the technical hurtles (if any) that were apart of the design process.

About this title

About the Author:

Rita Street and Ferdinand Lewis specialize in writing on graphic design and communication. Street is the former editor of Animation Magazine, and the author of two books: Computer Animation: A Whole New World, Best New Animation Design 2, and Creative Newsletters & Annual Reports: Designing Information. Ferdinand, a former art director and copywriter, is an instructor at California Institute of the Arts and has edited numerous award-winning PBS publications.

About this edition

• Publisher: Rockport Publishers Inc.
• Publication date: 2001
• ISBN 10: 1564967999
• ISBN 13: 9781564967992
• Binding: Hardcover
• Edition number: 1
• Number of pages: 192