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Sway: Unravelling Unconscious Bias

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Agarwal, Pragya
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Dr Pragya Agarwal
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Book Description Hardcover. Condition: new. Hardcover. Uncovers the science behind our "unintentional" biases using real world stories underpinned by scientific theories and research. Experiments have shown that our brains categorize people by race in less than one-tenth of a second, about 50 milliseconds before determining sex. This means that we are labeling people by race and associating certain characteristics to them without even hearing them speak or getting to know them. This subtle cognitive process starts in the amygdala, the area of the brain associated with strong emotions. Does this mean that unconscious biases are hardwired into our brains as an evolutionary response, or do they emerge from assimilating information that we see around us? In Sway , author Pragya Agarwal uncovers the science behind our "unintentional" biases. Using real world stories underpinned by scientific theories and research, this book unravels the way our unconscious biases are affecting the way we communicate, make decisions and perceive the world. A wide range of implicit biases are covered, including left-handedness, age-ism, sexism and aversive racism, and by using research and theories from a wide range of disciplines, including social science, psychology, biology and neuroscience, readers learn how these biases manifest and whether there is anything we can do about them. Beginning with an introduction to what unconscious bias actually is, each chapter answers questions such as: -Do our roots for prejudice lie in our evolutionary past? -What happens in our brains when our biases are activated? -How has bias affected technology? -Can we ever completely get rid of unconscious bias? At a time when race politics, the gender pay gap and diversity and inclusivity in the workplace are dominating our conversations, understanding how unconscious bias functions within all of us is more important than ever. The book encourages readers to think, understand and evaluate their own biases in a scientific and non-judgmental way. Uncovers the science behind our unintentional biases using real world stories underpinned by scientific theories and research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781472971357

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Book Description Hardback. Condition: New. Language: English. Brand new Book. 'Passionate and urgent.' Guardian, Book of the Week'A must-read for all.' Stylist, best new books for 2020'Cogently argued and intensely persuasive. Groundbreaking Work.' Waterstones, best new books of April'Impressive and much-needed.' Financial Times, Best Business Books April to June'Admirably detailed.' Prospect Magazine'Practical, useful, readable and essential for the times we are living in.' Nikesh Shukla'An eye-opening book that I hope will be widely read.' Angela Saini'If you think you don't need to read this book, you really need to read this book.' Jane Garvey'An eye-opening book looking at unconscious bias. Meticulously researched and well written. It will make you think hard about the judgements you make. An essential read for our times.' Kavita Puri, BBC Journalist and author For the first time, behavioural and data scientist, activist and writer Dr Pragya Agarwal unravels the way our implicit or 'unintentional' biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities. Sway is a thoroughly researched and comprehensive look at unconscious bias and how it impacts day-to-day life, from job interviews to romantic relationships to saving for retirement. It covers a huge number of sensitive topics - sexism, racism, ageism, homophobia, colourism - with tact, and combines statistics with stories to paint a fuller picture and enhance understanding. Throughout, Pragya clearly delineates theories with a solid grounding in science, answering questions such as: do our roots for prejudice lie in our evolutionary past? What happens in our brains when we are biased? How has bias affected technology? If we don't know about it, are we really responsible for it? At a time when partisan political ideologies are taking centre stage, and we struggle to make sense of who we are and who we want to be, it is crucial that we understand why we act the way we do. This book will enables us to open our eyes to our own biases in a scientific and non-judgmental way. Seller Inventory # BZE9781472971357

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